With advanced hands-on practice and a thorough understanding of the latest skills and concepts used in graphic design and multimedia, the Bachelor of Multimedia Arts program enables students to become effective designers in print and electronic media. Students engage in project-based learning and use type, images, and sequential art for print, Web, video, or interactive media.

As part of their cycle of courses, they learn how to create 2D and 3D animations, computer games, and HTML and Flash Web sites. They use collaborative team building to foster communal learning, and through a variety of service learning and internship opportunities, they bridge classroom and professional practices. It is a dynamic and fast-paced program that blends science, art, technology, and insight in a manner that encourages individual creativity while instilling the highest respect for the realistic limitations of the marketplace and the broadening horizons of the media landscape.
 
By the end of the Graphics Design and Multimedia program graduates should be able to:

• Create and develop designs and concepts through visual illustrations, graphics, animation, and other related works for different industries and forms of entertainment.
• Demonstrate the ability to express and integrate the art theories and solutions in the most practical convenient means of presentation.
• Exercise the interdependence of artistic practice and intellectual knowledge.
• Develop the ability to handle a range of analytical and research methodologies in critical studies.
• Participate in the design and production of multimedia projects and perform their necessary tasks as artists.